Planet Woo

What is Woo?

Woo is a first-of-its-kind, feel good shopping concept and media platform on a mission to turn generation anxious into generation zen.

Brought to you by ITV, a major UK-based TV broadcaster, woo makes wellness discoverable, aspirational and culturally relevant - through the lens of entertainment, products and storytelling.

A place for self-expression and discovery, woo provides a voice for a new type of wellness for young people, and a platform for brands that align with the values of a Gen Z audience.

Woo is a culturally impactful media and feel-good ecosystem connecting:

• 150+ wellness brands big and small delivering all orders
• Gen-Z audiences - its own and driven from social media

“We wanted to shift the monetisation model for media brands and build a business that didn’t rely on advertising revenue. Woo’s marketplace model gives us the freedom to build the platform in a way that’s led by creativity and audience-need above anything else.“— Stephen Mai, Woo CEO and Founder

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Woo is promoting

Nearly 60% of fashion brands are guilty of greenwashing.

So whilst we hear things like ‘re-wear’, ‘buy smart’ and ‘upcycle’. We need to ask if they're being used legitimately 🧐

Young people won't tolerate brands that make big claims about being sustainable and ethical, yet fail to practice it.

Woo promotes brands in their marketplace against non-negotiable criteria to ensure they aren't part of the 60%:

♻️ Sustainable fabrics

🌱 Natural materials

👕 Pre-loved clothes

💟 Accountable supply chains

🤝 Local brands

Woo feel-good marketplace

Whether you’re looking for dildoes, sneakers or skincare, woo brings together a diverse range of feelgood products that, alongside our media brand, aims to create space for more joy and care into your life.

The brands woo partners with - from the established to the soon-to-be cult faves - have been selected by our team because woo believes in what they do and how they do it.

Our curation of products and brands across beauty, wellness, lifestyle, homeware, activewear + tech include need-to-know labels such as CHRISTIANAHJONES, Aaron Wallace, The Seated Queen and VUSH, as well as cult favourites like AGR, Nordic Poetry, Piglet in Bed and Earl of East.

Woo shoppable content

Woo content proposition tackles topics that speak to the passions, joys and concerns of Gen Z and beyond. Woo strives to make a positive contribution to our audience’s mental and physical wellbeing, and to never shys away from taboo topics or conversations.

Providing an antidote to the toxic news cycle, woo produces platform-agnostic content that connects a global community, ignites cultural impact and provides wellness solutions and inspiration. Woo activates this across a media ecosystem that includes video, audio, editorial and social.

Woo after 9 months

⭐ generated 1 billion impressions (260% above target) and driven 32M video views across long-form original programming, social-first content and UGC

⭐ amassed 1.6M social followers across the Woo ecosystem: Instagram (Woo, Travel by Woo, Streetwear by Woo), TikTok (Woo), Facebook (Memes by Woo), YouTube (Woo)

⭐ driven 15M+ engagements with an average social engagement rate of 2.4% above-established youth media brands

Let's monetize your media brand with an eCommerce marketplace

We've helped top media brands multiply their business by monetizing editorial and social media traffic as well as their email list with eCommerce in a dropshipping model.

We've helped a new wellness brand Woo start selling products from almost 200 brands in a dropshipping marketplace model. So they don't have to rely on ads alone.

Let's talk about monetizing your media brand with a marketplace selling quality products from domestic brands in a dropshipping model.

Here’s a link to my calendar. Feel free to book a discovery and demo call.

Talk to you soon,

Mike Faber, Vendo Co-founder