Grow your business with email and SMS marketing
Klaviyo is a marketing automation platform for email and SMS marketing.
Klaviyo works by integrating with an e-commerce website's customer data sources and builds the technology to house data at scale, creates experiences across channels, and measures the results.
Once installed, it will begin to collect customer data, such as purchase history and browsing behavior. This data is then used to create customer profiles, which businesses can use to segment their customers and create targeted marketing campaigns.
In addition to collecting and storing customer data, Klaviyo also provides a suite of tools to help businesses grow their sales and improve their marketing efforts. These tools include personalized newsletters, automated emails like abandoned carts, order follow-ups, and personalized “thank yous”.
Klaviyo makes it simple for companies to set up email marketing without investing in costly technology or employing a lot of staff.
Email marketing is used to build relationships with customers by delivering personalized messages and offers. This leads to repeat business and increased brand loyalty. It is also an effective tool when it comes to lowering the cart abandonment rate. Email marketing is also relatively inexpensive, making it an attractive option for businesses on a tight budget.