Strategy
The Book of DNVB Six Years Later: The Future of Shopify Brands
Six years ago, Andy Dunn, founder of Bonobos (among other things), wrote a compelling article entitled ‘The Book of DNVB’ on the rise of digitally native vertical brands. Andy’s article was, as it turns out, prophetic. Since then, eCommerce has evolved and spawned thousands of successful DNVBs, most of them using Shopify. Andy himself sold Bonobos to Walmart for $310 million in 2017. Let's look at some growth strategies used by Bonobos and other successful DNVBs.